JCPenney Launches New Home Collection With The Novogratz | Business


LEWISVILLE, Texas – (BUSINESS WIRE) – Sep 16, 2021–

Design superstars Novogratz and JCPenney have teamed up to launch the Back to Everything collection – an inspiring assortment of modern and functional furniture, lighting, wallpaper, bedding and rugs available for a limited time at select JCPenney stores and online at September 23. The collection celebrates the return to happier times through bold prints and vibrant colors.

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The Novogratz Back to Everything Collection for JCPenney is an inspiring assortment of modern and functional furniture, lighting, wallpaper, bedding and rugs available in select stores and on September 23. (Photo: Business Wire)

“We love to create high but accessible designs and have found the perfect partner in JCPenney to launch a new line of exclusive bedding and rugs with a selection of our favorite decors and furnishings,” said Robert and Cortney Novogratz. “Happiness begins at home, and this collection is about optimism and creating an inspiring sanctuary for ourselves until we can go back to our friends, hang out with us, go to school and travel. with enthusiasm.” Renowned for their eclectic designs, Robert and Cortney Novogratz took inspiration from the couple’s renovation of a 200-year-old historic home in Greenwich Village, nodding to the vibrant vintage touches they discovered in diapers. of the House.

About 76% of homeowners in the United States have completed at least one home improvement project since the onset of the coronavirus pandemic (COVID-19), according to the Better Business Bureau (BBB). As consumers continue to focus on refreshing their homes, this collection offers JCPenney customers a well-designed and inspiring option for their home at affordable prices. All bedding is 100% cotton, made with premium textiles that include OEKO-TEX® and MADE IN GREEN® certifications.

“The launch of the Back to Everything collection at JCPenney delivers the distinctive style for which The Novogratz is known at the value expected by JCPenney customers. We pride ourselves on cultivating a comprehensive assortment of home items that our customers will be delighted to purchase while taking steps to improve the sustainability of our offerings, ”said Kevin McGhee, vice president, divisional merchandise manager, house, JCPenney.

The Back to Everything collection is the newest addition to the retailer’s growing portfolio of private and national brands. JCPenney has launched or re-launched several major private labels over the past 15 months, including Linden Street ™, Fieldcrest®, Liz Claiborne®, Loom + Forge ™ and Home Expressions®, reaffirming its position as the premier home destination.

About JCPenney

JCPenney is proud to serve customers in more than 650 stores in the United States and Puerto Rico and in the company’s flagship store, JCPenney is one of the nation’s largest apparel, homeware, jewelry and beauty retailers, with a growing portfolio of private and national brands. Guided by the Golden Rule, JCPenney employs more than 50,000 associates worldwide and has served clients for over 119 years, playing a vital role in the communities it serves. For more information, please visit and follow JCPenney on Facebook, Instagram, and Twitter.

About Novogratz

Robert and Cortney Novogratz, well-known and beloved designers and parents of seven, are known for their eclectic style and the way they mix high and low items. They have an eye for organizing art to match each project aesthetic.

Recreating from scratch, across the country in the residential, commercial and hotel sectors, is part of their work. They have been covered extensively by the global media for over a decade, having starred in television shows on Bravo and HGTV, for their eponymous line of furniture and home decor products, which feature “boutique designs to shops”. affordable prices ”, and their recently published design bible. , Novogratz: design correction (Rizzoli).

Their products (furniture, rugs, lighting, textiles, etc.) are sold at

The Novogratz have had many famous collaborations, including the most recent outdoor capsule collection with @SJPCollection, and new designs for Tempaper, together with fabulous artist and creative director Donald Robertson (@Drawbertson), on two recent issues, Zebras in Love and Lips. New and exciting collaborations are planned for the new year.

Robert and Cortney are working on two big house projects, the iconic Pink House in Greenwich Village in New York, NY and the “Bird House,” another super-star project set in Los Angeles’ coveted Bird Streets. Both will be completed around the last quarter of the year.

Instagram: @LeNovogratz

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CONTACT: JCPenney Corporate Communications

Aubrey DeZego

RP Novogratz

Carol [email protected]




Copyright Business Wire 2021.

PUB: 09/16/2021 9:00 a.m. / DISC: 09/16/2021 9:02 a.m.

Copyright Business Wire 2021.

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